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I have now added a variation to the design. The person with MS is now pulling themselves up to overcome MS. This is more active. I have also given you a softer version of the colour. Is this better? Thanks for your help on this.

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Sep 18, 2021Liked by Gavin Giovannoni

Colour combo is spot on. I work as a designer and really like it. I like the child-like accessible vibe it gives off. I even like the wobbly ladder 😂 I saw some people said they think that’s not positive but in my mind it shows that there are ups and downs in life and that isn’t unique to MS at all. Despite all that the little person has climbed the ladder and made it to the top and that sends an incredible powerful message. You could play around with the little person a bit based on what people have been saying here. Maybe change the M font slightly so that the first point leads into a more gentle drop. Personally speaking though I love it. It’s fun, accessible and most importantly empowering

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Sep 18, 2021Liked by Gavin Giovannoni

Definitely wouldn’t be me climbing the ladder! 😆

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Sep 18, 2021Liked by Gavin Giovannoni

Nice and simple with colours on the opposite side of the colour wheel (vip) and slightly wobbly graphics like “Roobarb”. You may have future in advertising.

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Sep 18, 2021Liked by Gavin Giovannoni

Like it except for the orange which suggests (to me anyway) an association with the MS Society.

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Sep 18, 2021Liked by Gavin Giovannoni

Self-help is important but don’t let the MDs, allieds and governments off the hook. We can’t self-assist without frequent or even constant, access to the kind of knowledge only professionals have - or would have, if research into symptom management were anywhere near as advanced and well funded as investigation of DMTs and pathogenesis.

Where is the OT perched on my shoulder giving me advice on the 40-50 choices I have to make every day about movement, risk, assistive devices, drugs, counselling, scheduling, cost of interventions, accessibility of the built environment, personal protective equipment, social distancing, caregivers, relationships and more, all under conditions of fatigue and cognitive stress? Because the annual or semi-annual neuro consult doesn’t come close.

ProfG, I very much appreciate your concern for the real-time lived lives of pwMS, and your willingness to indulge your creative side in public. However, my personal take on this image is that it underscores the extent to which pwMS ascend their ladders alone. Also, where are the snakes?

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Sep 18, 2021Liked by Gavin Giovannoni

I am probably overthinking this but the snakes and ladder connotations make me want the stick person to get the ladder from the top of the big S to the safety of the Selfie. Thus avoiding a descent down the snake! 😬😆

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founding
Sep 18, 2021Liked by Gavin Giovannoni

Would raise the arms of the little person to show he/she is happy and proud of being on top of it! Love it!

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Version 1.0

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founding

Definately version 1

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Sep 20, 2021Liked by Gavin Giovannoni

Good doodle but I don't like the colours. I find the whole dark orange ms society colour really depressing. The equivalent website in France is really up and bright. I think it makes quite a difference.

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Sep 20, 2021Liked by Gavin Giovannoni

I prefer no 1 although the colour reminds me of the regular MS Society newsletter. What about those who don’t have a hope of climbing up any sort of ladder?

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Sep 20, 2021Liked by Gavin Giovannoni

I like version 1.0 but some days you cannot make it too the top of the ladder but that’s ok.

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Sep 20, 2021Liked by Gavin Giovannoni

I like version -1.0. Selfie has a more positive slant.

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Sep 19, 2021Liked by Gavin Giovannoni

I'm not sure you're going to please everybody!

I like angle that the word 'selfie' is in the later versions, somehow more pleasing to the eye. I also prefer the stick person's pose in v1; later versions he/she looks like they're falling backwards. I've always disliked the orange that's associated with MS, not sure whether you can get away from it?

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Sep 19, 2021Liked by Gavin Giovannoni

1.0 = perfect! I looked at it and felt hope.

Color Pantone is great. Those are colors that are (I think) more color blind friendly. Green is likely not a good option for those that are color blind, most have red-green issues. I learned that the hard way when designing an infusion order entry app in an EHR

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It is great you are attempting to design a logo for this, I run research projects and find it very hard to come up with logos which convey the project (the PI normally has the most input). We have found the best designer who takes the logos to the next level. She is a Comms person for a large research grant. I don't know if you have funds for logo design (they are costed into our projects as a necessity). Examples (and interesting research projects as well) www.cusp.ac.uk

and www.anticipate.ac.uk

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Sep 19, 2021Liked by Gavin Giovannoni

I prefer version 1.0

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Sep 19, 2021Liked by Gavin Giovannoni

I like design 1.0. Colour is good, person sitting forward as if they are ready to get on with whatever is good. The other two look slightly like the person is about to fall.

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Sep 18, 2021Liked by Gavin Giovannoni

Version 2.1. love the ladder, as that's how I feel each day when I'm trying to do or accomplish something (or anything lol) I also liked the little person resting, and feeling tall and proud that shes made it (ready for another day). It's a positive logo 😁

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Sep 18, 2021Liked by Gavin Giovannoni

Or someone holding the ladder!

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Sep 18, 2021Liked by Gavin Giovannoni

I like version 1.0 the best as it seems more positive. Maybe you could add more stick figures, one pushing, one pulling, one holding up the middle of the M etc. as we all handle and support ourselves/others differently!

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Sep 18, 2021Liked by Gavin Giovannoni

I love it! I like the green MS, but the aspect of selfie in version 1.0. Also like the 'happier' looking person best.

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Sep 18, 2021Liked by Gavin Giovannoni

I like the proportion of the individual next to the monumental MS – and the "handmade" look of the ladder! I wonder if there is any way to position the word selfie as if it is a smaller heavy object the figure is trying to push or heave up so it's "on top" - of the MS, or moving in that direction anyway - while still being immediately legible?

If I were the designer I'd want the MS in more certain, definite letters and the "selfie" to be a bit smaller and more - as it is - hand drawn, to suggest the idiosyncratic, uncertain experience of being a pwMS.

Not sure whether that would make intuitive sense to anybody else!

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Sep 18, 2021Liked by Gavin Giovannoni

How about linking the MS with the Selfie by using the M"S" as the first letter of Selfie eg MSelfie?

Like the MSer sitting on the top of MS but having to get there by a wonky ladder.

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Sep 18, 2021Liked by Gavin Giovannoni

Visually I like it, but my mind immediately thought “overcoming MS.”

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Sep 18, 2021Liked by Gavin Giovannoni

Love it 😁 (especially like that the person is on top of MS!)

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Sep 18, 2021Liked by Gavin Giovannoni

Love the colors. The ladder appears to be “rickity rackety” and where it is understood that this is the difficulty for some MS patients who have progressed, it is depressing to point it out.

How about portraying positivity about all of the possibilities that now exist to halt disability progression? Sure would allow one to know that there is a reason for our positive attitude in order to care for one’s self.

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Sep 18, 2021Liked by Gavin Giovannoni

I like the logo. Also and especially the style and colours. Although I'd prefer the little person to look less depressed/exhausted . And I have to admit, I'm afraid for the little person: he/she might slip off and then get stuck in the crevice ;-)

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Sep 18, 2021Liked by Gavin Giovannoni

Simple and creative 👌

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Sep 18, 2021Liked by Gavin Giovannoni

Hi Prof G - you really do mix your breakfast morn up a bit! I like the ladder & MS could be a stronger more defined font. I also like the other comments that the stick person should have a more positive & happy stance. With the selfie going up at an angle with a group of arms ready to support & manage.

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Sep 18, 2021Liked by Gavin Giovannoni

I like it😃, though that ladder looks very unsafe.

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Sep 18, 2021Liked by Gavin Giovannoni

I really like it and it feels positive and connects with me as a pwms. From a design POV my only thought was does the font style combined with the stick person possibly give more child/play connotations?

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Yes, it's brilliant 🙂

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Sep 18, 2021Liked by Gavin Giovannoni

Love it

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Sep 18, 2021Liked by Gavin Giovannoni

It’s great, with a couple of tweaks mentioned in other comments, it’s going to be perfect!

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Sep 18, 2021Liked by Gavin Giovannoni

Love it

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Sep 18, 2021Liked by Gavin Giovannoni

I like the doodle nature as it reflects the imperfect nature. The perched on top reflects the precariousness of it all. Drop the word selfie to the bottom and not high up as it is at present.

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Sep 18, 2021Liked by Gavin Giovannoni

Like it a lot, the ladder says it all. And conquering the bladdy disease, or at least being on top of it, not under.

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Sep 18, 2021Liked by Gavin Giovannoni

👍like it

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Sep 18, 2021Liked by Gavin Giovannoni

Looks good to me

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Sep 18, 2021Liked by Gavin Giovannoni

👍

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I like version one, they’ve climbed up the ladder (positive message) but could they fall off, good analogy to living with MS.

The other ones they look too wobbly balanced & the green colour is not as effective. I like the mustard colour, this maybe ingrained because of MS Society logo colours?

Thanks for all your newsletters, I learned so much & find I will read a snapshot, more than a bigger MS charity magazine which I find overwhelming. 😊

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